This project was created to support Get Lead, a performance-driven marketing agency specializing in lead generation and growth strategies.

The goal of this project was to define a clear visual identity and design system for Get Lead’s Instagram presence, ensuring consistency, clarity, and credibility across all social content. The main challenge was translating Get Lead’s strategic, data-driven approach into a visual language that feels modern, professional, and results-oriented.

Through this project, I developed a visual direction that leverages color contrast, clean typography, and structured layouts to convey trust, expertise, and performance in a fast-scrolling social environment, informed by Get Lead’s existing website.

Brand Visual System & Social Media Content Design